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Dime is the Bridge between Businesses and the Gen Z Market

It is vital for businesses to build brand loyalty and trust early with the next generation to achieve future sustainability. Dime is a relationship-based platform that enables brands to reach the Gen Z market, which has a purchasing power of $360B and growing. We speak the Gen Z language, we understand Gen Z's habits and buying patterns, and we can help brands reach a collection of consumers that were previously inaccessible or even undiscovered through a powerful network of ambassadors.


Our ambassadorship, spanning colleges across the US and the UK and representing a diverse community, allows businesses to directly penetrate into the Gen Z market, stay relevant, and build brand awareness. Dime generates social media content and in-person events that add a layer of genuine connection and rapid reach to colleges. So far, we have generated 320k+ impressions in brand campaigns for our two clients, Habits 365 and Happy Plugs, both of which are established brands with verified profiles. With Dime, brands of all sizes can transform Gen Z buyers into long-term dedicated customers.

Why Now?


United States

Babson College

Boston University

Central Piedmont Community College

College of Charleston

Columbia University

Duke University

East Carolina University

Emory University

Fordham University

Georgia Institute of Technology

New York University

Tulane University

University of California, Berkeley

University of California, Irvine

University of Chicago

University of Colorado, Boulder

University of Miami

University of Oregon

University of Pittsburgh

University of Southern California

Washington University in St. Louis

Vanderbilt University

United Kingdom

King's College London

University College London

University of Leeds


Maseno University

Meet the Team

Abby Huang

Founder & CEO


Kenardo Mitchell

Chief Financial Officer


Alex Hong

Chief Technology Officer


Helen Chen

Chief Operating Officer


CJ Nagle

Head of Marketing


Lily Annenberg

Head of Growth


Alessandro Dal Bon

Technology Lead

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Devin Farrow

Investor Relations

Board of Advisors

Charles Annenberg Weingarten

Vice President and Director, Annenberg Foundation

Charles Annenberg Weingarten has broad interests in entrepreneurialism, the arts, and philanthropy. He is dedicated to advancing opportunities in education; improving the quality of life in third-world nations; exploring the power and potential of emerging communication technologies; and supporting creative and visionary efforts to preserve the environment.

Jian Hua Huang

CEO and Chairman, Kanfort Precious Metals Inc Co.

Jian Hua Huang founded Kanfort Precious Metals Incorporated Company, the leader in metal R&D and industrial applications with established business relationships with some of the top fortune 500 companies over the world. Jian Hua is a recognized entrepreneur and philanthropist in Hong Kong and Asia. 


Joe Wyatt

Partner, Wilmer Hale

Joe Wyatt is a corporate lawyer who represents entrepreneurs and startup companies in complex business transactions throughout their lifecycle. For more than 20 years, he has advised startup, high growth, and public company clients as well as investors in a variety of transactions.

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